The founder of the White Star Line, T H Ismay, pioneered a revolutionary design of iron steamships, built for him by Harland & Wolff of Belfast. [4], After the death of his father on 23 November 1899,[11][12] Bruce Ismay succeeded him as the chairman of the White Star Line. In collaboration with William Imrie he founded the Oceanic Steam Navigation Company initially trading on the Australian run but then, from 1871 to the United States. She was the sister ship of Britannic, serving with the White Star Line until 1904. [6] Bruce was one of the founding team of Liverpool Ramblers football club in 1882. Went into liquidation in 1868 and bought out by Thomas Ismay who formed the Oceanic Steam Nav.Co. The final verse reads: "To hold your place in the ghastly face / of death on the sea at night / is a seaman's job, but to flee with the mob / is an owner's noble right. Ismay later testified at the Titanic disaster inquiry hearings held by both the U.S. Senate (chaired by Senator William Alden Smith) the following day, and the British Board of Trade (chaired by Lord Mersey) a few weeks later. In 1868, Thomas Ismay purchased the bankrupt White Star Line shipping company. Joseph Bruce Ismay (/ ɪ z ˈ m eɪ /; 12 December 1862 [citation needed] – 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line. After being picked up by the Carpathia, Ismay was led to the cabin belonging to the ship's doctor, Frank Mcgee. [36], In his personal life, Ismay became a man of solitary habits, spending his summers at his Connemara cottage and indulging in a love of trout and salmon fishing. In a highly controversial move, during construction of the first two Olympic class liners, Ismay authorised the projected number of lifeboats reduced from 48 to 16, the latter being the minimum allowed by the Board of Trade, based on the RMS Olympic's tonnage.[17][18]. When the apprenticeship ended he travelled to South America. The White Star Line was very reflective of Great Britain’s expansion of maritime commerce; the line owes its success mainly due to the business genius and thoroughness of one man – Thomas Henry Ismay who laid the foundation of its fame and enabled the White Star flag to extend its sway over the seas of the world. Ismay viajó y sobrevivió en el viaje inaugural de uno de los barcos más importantes de la línea, el RMS Titanic, por lo que afrontó severas críticas. Frances Wilson, How to Survive the Titanic or the Sinking of J. Bruce Ismay, Publisher Bloomsbury Publishing, 2011, John J. Clark, and Margaret T. Clark, "The International Mercantile Marine Company: A Financial Analysis,", "Shipping casualties (loss of the steamship, sfn error: no target: CITEREFWilson,_Andrew2012 (,, "J. Bruce Ismay, 74, Titanic Survivor. These vessels were designed more for size and luxury than for speed. Ulcoats, Cecelia, Golden Sunset, Gladiator, Duke of Edinburgh, Duleep Singh, Bucton Castle, Globe, N… Some papers called him the "Coward of the Titanic" or "J. Brute Ismay", and suggested that the White Star flag be changed to a yellow liver. Titanic Survivor, Businessman. The writer Ben Hecht, then a young newspaperman in Chicago, wrote a scathing poem contrasting the actions of Captain Smith and Ismay. [30], Writing on the BBC News magazine website, Rosie Waites reports that Ismay was widely vilified in the United States after the sinking of the Titanic, due to the hostility shown in the yellow press controlled by William Randolph Hearst, who had fallen out with Ismay. Bruce Ismay grave Putney Vale 2014.jpg 2,669 × 2,667;2.1メガバイト J. Bruce Ismay being questioned by Senate Investigating Committee.jpg 3,296 × 2,128;2.02メガバイト J. Bruce Ismay, White Star Line Manager.jpg 2,118 × 3,312;1.8メガバイト [30], Ismay maintained an interest in maritime affairs. [3] Thomas Ismay was the senior partner in Ismay, Imrie and Company and the founder of the White Star Line. In dieser Funktion nahm er wesentlichen Anteil an Planung und Bau der drei Atlantikliner der Olympic-Klasse, Olympic, Titanic und Britannic. Returning to Liverpool he began a business trading to Australia and in 1867 acquired the defunct White Star Line which had run clippers from Australia to Great Britain. Already emotionally repressed and insecure before his voyage on Titanic,[32] the tragedy sent him into a state of deep depression from which he never truly emerged. After the death of his father on 23 November 1899, Bruce Ismay succeeded him as the chairman of the White Star Line. portrayed Ismay dressing as a woman in order to sneak into a lifeboat. Ismay occasionally accompanied his ships on their maiden voyages, and this was the case with the Titanic. He was educated at Elstree and Harrow. [19] After the ship collided with an iceberg 400 miles south of the Grand Banks of Newfoundland on the night of 14 April 1912, it became clear that it would sink long before any rescue ships could arrive. He lived part of the year in a large cottage, Costelloe Lodge, near Casla in Connemara, County Galway, Ireland. However, his family want to remind people that without J Bruce Ismay and his father Thomas before him, tens of thousands of ship building jobs … Thomas Henry Ismay died at Dawpool near Birkenhead on 23 November 1899 and was buried in the Thurstanton Churchyard. Joseph Bruce Ismay' (12 December 1862 – 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line of steamships. J. Bruce Ismay, in full Joseph Bruce Ismay, (born December 12, 1862, Crosby, near Liverpool, England—died October 17, 1937, London), British businessman who was chairman of the White Star Line and who survived the sinking of the company’s ship Titanic in 1912. Joseph Bruce Ismay (12 de desembre del 1862 - 15 d'octubre del 1937) fou un empresari britànic i President General de la línia de vaixells de vapor White Star Line. They were in order RMS Olympic, RMS Titanic and RMS (later HMHS) Britannic. [20] He later testified that as the ship was in her final moments, he turned away, unable to watch. The class, which was designed for comfort rather than speed, was conceived in 1907 and initially included only the Olympic and Titanic. Other articles where White Star Line is discussed: Britannic: …transatlantic luxury liners for the White Star Line. 1876 - "Royal and United States Mail Steamers.Sailing from Liverpool and New York every Wednesday, calling at Queenstown to land mails and embark passengers. Ismay finally broke his quarter-century silence on the tragedy that had blighted his life, replying, "Yes, I was once in a ship which was believed to be unsinkable. "[25], Ismay had boarded Collapsible C with first-class passenger William Carter; both said they did so after there were no more women and children near that particular lifeboat. Dezember 1862 in Crosby bei Liverpool; 17. All White Star Line vessels would be built at Harland and Wollf. By the time of his death in 1899 he had become the most successful steamship owner Ismay was born in Crosby, Lancashire. By 1891 Ismay, Lurie and Co were managing the White Star Line 1892 T. H. Ismay retired from Ismay Imrie and Co but retained the chairmanship of the White Star Company , whose fleet then consisted of eighteen steamers, of an aggregate of 99,000 tons [37] A family friend observed the spectre of Titanic was never far from Ismay's thoughts, saying that he continually "tormented himself with useless speculation as to how the disaster could possibly have been avoided. He then went to New York City as the company representative, eventually rising to the rank of agent. Joseph Bruce Ismay est né le 12 décembre 1862 à Crosby, Merseyside, près de Liverpool.Il est le fils aîné de Thomas Henry Ismay et de Margaret Bruce [1].Son père est le propriétaire de l’Oceanic Steam Navigation Company [Note 1] qu'il a fondée en rachetant la White Star Line en 1867 [2]. In addition to running his ship business, Ismay also served as a director of several other companies. Ismay an… "[31] The 1958 film A Night to Remember did not blame Ismay for the disaster, but also presented him in an unfavourable and cowardly light, while a Titanic-themed episode of the science fiction television series Voyagers! The managing director of the Titanic's owners White Star Line, Mr Ismay, was “villanised” following his survival for getting in one of the last lifeboats. [14] White Star Line became one of the IMM operating companies and, in February 1904, Ismay became president of the IMM, with the support of Morgan. Some ran negative cartoons depicting him deserting the ship. Three ships of the Olympic Class were planned and built. The Ismay Line charts the rise and fall of one of the most eminent British shipping companies - and tells the story of the family behind it. Ismay's actions were defended in the official British inquiry, which found "Mr. Ismay, after rendering assistance to many passengers, found "C" collapsible, the last boat on the starboard side, actually being lowered. Ship Built White Star service GRT Notes Image Oceanic 1870 1870–1895 3,707 The first steamship for the White Star Line, and often referred to as the Mother of … "[38], Ismay's health declined in the 1930s, following a diagnosis of diabetes,[26] which worsened in early 1936, when the illness resulted in the amputation of his right leg below the knee. In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's brand new flagship RMS Titanic , for which he was subject to severe criticism. [a][4] The younger Ismay was educated at Elstree School and Harrow,[5] then tutored in France for a year. [26] Carter's own behaviour and reliability, however, were criticised by Mrs. Lucile Carter, who sued him for divorce in 1914; she testified Carter had left her and their children to fend for themselves after the crash and accused him of "cruel and barbarous treatment and indignities to the person". The Legend is BACK. Oktober 1937 in Mayfair bei London) war ein britischer Geschäftsmann und Direktor der White Star Line. Julia Florence Ismay, née Schieffelin, died 31 December 1963, aged 96, in Kensington, London. White Star had begun as a line serving traffic to and from Australia, especially during the gold rushes of the 1850s, but following the line's collapse and its purchase by Thomas Ismay in 1868 the company was rebuilt as a trans-Atlantic line. Copyright © 1996-2020 Encyclopedia Titanica, URL :, ST BART'S CHURCH IN DAWPOOL (THURSTASTON), HARLAND & WOLFF AND THE PARTITION OF ULSTER, JOSEPH BRUCE ISMAY : CHAIRMAN AND MANAGING DIRECTOR OF THE WHITE STAR LINE, THOMAS HENRY ISMAY [LETTER TO THE EDITOR], T. ISMAY CONTRIBUTES TO PIRRIE HOSPITAL FUND, LEGAL NOTICE OF THE RETIREMENT OF THOMAS ISMAY, Joseph Mulholland : Titanic Delivery Crew, The Besses o' th' Barn Band play 'Nearer My God to Thee', Letter from the Prince of Wales to W.T. During the congressional investigations, some passengers testified that during the voyage they heard Ismay pressuring Captain Smith to increase the speed of the Titanic in order to arrive in New York ahead of schedule and generate some free press about the new liner. Louden-Brown said "Apart from being told, under no circumstances are we prepared to adjust the script, one thing they also said is 'this is what the public expect to see'. Qual foi o ultimo navio?. He was apprenticed at his father's office for four years, after which he toured the world. Joseph Bruce Ismay (engl. This page was last edited on 14 December 2020, at 10:32. Joseph Bruce Ismay (Crosby, 12 de dezembro de 1862 – Londres, 15 de outubro de 1937) foi um empresário britânico, presidente da companhia de navios White Star Line.Filho de seu fundador Thomas Henry Ismay, Bruce Ismay viajou o mundo quando jovem, antes de começar a trabalhar na companhia de seu pai, a herdando em 1899. [2] In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's new flagship RMS Titanic, for which he was subject to severe criticism. His granddaughter, historian and author Pauline Matarasso, likened her grandfather to a "corpse" in his later years: Having had the misfortune (one might say the misjudgement) to survive – a fact he recognised despairingly within hours – he withdrew into a silence in which his wife made herself complicit – imposing it on the family circle and thus ensuring that the subject of the Titanic was as effectively frozen as the bodies recovered from the sea. Ismay viatjà (i en sobrevisqué) al viatge inaugural d'un dels vaixells més importants de la línia, el RMS Titanic. Though cleared of blame by the official British inquiry, Ismay never recovered from the Titanic disaster. [21][22] Another survivor, 17-year-old Jack Thayer, visited Ismay to try to console him, despite having just lost his father in the sinking. In 1899, Thomas Ismay died, and Bruce Ismay became head of the family business. One summer evening in 1907 (the exact date is unknown), Bruce and Florence Ismay dined at Downshire house in Belgravia, the London home of Lord Pirrie. 1912'de yepyeni amiral gemisi olan RMS Titanic' in batması ile en üst düzey White Star … He decided to build four ocean liners to surpass the RMS Oceanic built by his father: the ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic. He inaugurated a cadet ship called Mersey used to train officers for Britain's Merchant Navy, donated £11,000 to start a fund for lost seamen, and in 1919 gave £25,000 (equivalent to £1,157,339 in 2019)[34] to set up a fund to recognise the contribution of merchant mariners in the First World War.[35]. In 1901, he was approached by Americans who wished to build an international shipping conglomerate, to which he agreed to sell his firm to the International Mercantile Marine Company. Ismay married Margaret Bruce in 1859 , together they had three sons and four daughters. The book The White Star Line: An Illustrated History (2000) by Paul Louden-Brown states that this was unlikely, and that Ismay's record does not support the notion that he had any motive to do so. Bruce Ismay. He also received a summons to appear before a Senate committee headed by Republican Senator William Alden Smith. Stead, Rare photograph of 'Captain Smith' to be auctioned, RMS Titanic facts, history and passenger and crew biography. He decided to build four ocean liners to surpass the RMS Oceanic built by his father: the ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic. Ismay had a head for business, and the White Star Line flourished under his leadership. The White Star liners were highly innovative in design, rivalling that of Cunard Line for safety, comfort, and speed 1873 The Atlantic was lost off the Nova Scotia coast. "[38] At a Christmastime family gathering in 1936, less than a year before Ismay's death, one of his grandsons by his daughter Evelyn, who had learned Ismay had been involved in maritime shipping, enquired if his grandfather had ever been shipwrecked. The Original "Oceanic Steam Navigation Company Liverpool" logo and company is now back in Liverpool owned by a man from Liverpool. [31] Louden-Brown, consultant to the Cameron film, has stated that he thought the antagonistic characterisation of Ismay was unfair and he tried to challenge this. Brute Ismay'. 17 października 1937 w Londynie) – dyrektor zarządzający White Star Line, obecny na pokładzie RMS Titanic w jego dziewiczym rejsie, zakończonym katastrofą po kolizji z górą lodową w nocy z 14 na 15 kwietnia 1912.. White Star Line was founded 23 years earlier to run from the Australian gold fields to Britain. All White Star Line vessels would be built at Harland and Wollf. Joseph Bruce Ismay (ur.12 grudnia 1862 w Crosby, zm. He was the son of Thomas Henry Ismay (7 January 1837 – 23 November 1899) and Margaret Bruce (13 April 1837 – 9 April 1907), daughter of ship-owner Luke Bruce. Waites writes "Ismay was almost universally condemned in America, where the Hearst syndicated press ran a vitriolic campaign against him, labelling him 'J. [Ismay] was staring straight ahead, shaking like a leaf. Lord Mersey, who led the 1912 British inquiry into the sinking of the Titanic, concluded that Ismay had helped many other passengers before finding a place for himself on the last lifeboat to leave the starboard side.[31]. I have never seen a man so completely wrecked.[23]. Mr. J. Bruce Ismay is the eldest son of the late Thomas Henry Ismay, J.P., D.L., founder of the White Star Line, and was born at Liverpool in 1862. Once Ismay took over the White Star Line, his first order of business was to add more to the fleet of White Star Line ships. These vessels were designed more for size and luxury than for speed. White Star Line’s greatest competition was the Cunard Line. Ismay's funeral was held at St Paul's, Knightsbridge, on 21 October 1937,[40] and he is buried in Putney Vale Cemetery, London. Ismay retired from the firm of Ismay Imrie and Co in 1892 but retained the chairmanship of the White Star Line, active control of the firm passed to his son Joseph Bruce Ismay. The distinctive house flag, a red burgee with a five-pointed white star, came with the name and was flown on Ismay's ships on the revived Under his father Thomas, White Star Line had only built one ship, which was the RMS Oceanic, but Ismay had an idea to build four more … [4] During the voyage, Ismay talked with either (or possibly both) chief engineer Joseph Bell or Captain Edward J. Smith about a possible test of speed if time permitted. He was educated at Elstree, Harrow, and Dinard, and upon leaving school entered Mr Thomas Henry Ismay has returned to Liverpool. George Bruce Ismay (6 June 1902 – 30 April 1943), who married Florence Victoria Edrington in 1926. [39] Three days later, on 17 October, J. Bruce Ismay died at the age of 74.[2]. SS Germanic was an ocean liner built by Harland and Wolff in 1874 and operated by the White Star Line. After the disaster, Ismay was savaged by both the American and the British press for deserting the ship while women and children were still on board. Ismay developed a unique partnership with shipbuilders Harland and Wolff in Belfast. Oceanic Steam Navigation Company was generally known as White Star Line, which was the name of the company purchased by Thomas Ismay. Ismay stepped aboard Collapsible C, which was launched less than 20 minutes before the ship went down. "[24], Some maintain Ismay followed the "women and children first" principle, having assisted many women and children himself. Even when I spoke to him, he paid absolutely no attention. Ismay decided to focus on providing shipping services in the North Atlantic. This spurred competition between shipping lines. She later operated under the name Ottawa until 1910. ホワイト・スター・ライン White Star Line 本社所在地 イギリス リヴァプール アルビオン・ハウス 設立 1845年 業種 海運業 事業内容 旅客航路 主要株主 国際海運商事 (1902-1926) 王立郵船 (1926-1934) 特記事項:1934年吸収合併されキュナード・ホワイト・スター・ラインに